Welcome to the Breastfeeding Friendly Performance Improvement Project: Meeting the gold standard in infant nutrition


The Breastfeeding Friendly Performance Improvement Project is designed to promote quality self-assessment and peer-to-peer interaction, with the ultimate goal of improving patient care.


The mission of this performance improvement project is to

  • empower healthcare providers to increase their knowledge of lactation management;
  • ensure better breastfeeding education for hospital and outpatient staff, patients, and families;
  • improve the quality of care provided to new mothers and babies by implementing nationally defined best-practice strategies related to mother-baby care and infant nutrition;
  • increase the rates of initiation, duration, and exclusivity of breastfeeding;
  • improve the health of mothers and babies;
  • benefit the overall public-health status of the community, state, and nation.

Target Audience:


This activity is intended for family physicians, pediatricians, and obstetricians/gynecologists.

This program is made possible through the following organizations:


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The Breastfeeding Friendly Performance Improvement Project is supported by funding from the University of Virginia and the Virginia Department of Health.

Program Phases


The Breastfeeding Friendly Performance Improvement Project is composed of three (3) phases.


In the Identify phase, you will be asked to identify opportunities for performance improvement through a needs assessment completed in the form of a chart review. The care gaps identified will then be used to help you formulate a performance improvement (PI) plan.


In the Implement phase, you will complete activities tailored to meet your needs and learning preferences based upon your performance improvement plan. You will then be asked to implement the lessons learned into your practice.


Finally, in the Integrate phase, you will assess your progress and determine the degree to which you have integrated your learning experiences through a second chart review.


Completion of each phase entitles you to receive 5 AMA PRA Category 1 CreditsTM. However, you are eligible to receive 20 AMA PRA Category 1 CreditsTM for the completion of the Identify, Implement, and Integrate phases.


Use the data from this PI-CME Project to earn ABP Part 2 and Part 4 Maintenance of Certification points.


This activity has been approved by the American Board of Family Medicine for Maintenance of Certification for Family Physicians Part IV credit. Term of approval is for two years beginning February 14, 2013, with the option for yearly renewal thereafter.

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